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Paytm is an Indian E-commerce  website headquartered in Noida It was launched in 2010. It is owned by One97 Communications Limited . PayTm if founded by Vijay shekhar sharma, who now have 21% share in it, Alibaba- the Chinese E-commerce giant holds 40 % Share in PayTM. In March 2015, Ratan Tata made personal investment in PayTM. Complete details of their investors and Business model is available in the  video. Please watch and clear all your doubts.

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Paytm 15-16 Audited  Financial Statements :- https://goo.gl/9Fihoj

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Please watch: "How Flipkart, Amazon & Snapdeal makes money | E-commerce Business Model and process" 
https://www.youtube.com/watch?v=Z0747bYWv6g
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