Dakota Johnson matches the garden scenery while posing for photos at the Gucci Bloom fragrance launch event on Tuesday (May 2) at MoMA PS1 in New York City.

The 27-year-old actress, who is the new face of the brand, was joined by creative director Alessandro Michele and the brand’s other faces Hari Nef and Petra Collins.

Celebs like Lana Del Rey, A$AP Rocky, model Miles McMillan, singer Maggie Rogers, and actress Odessa Young stepped out for the event. Goldfrapp gave a performance.

In honor of the fragrance, the courtyard of MoMA PS1, the contemporary art institution in Long Island City, was transformed into an urban garden featuring wild flowers such as roses, jasmine, peonies, wisteria and lily of the valley as well as colorful birds in antique cages.


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